Advertising and Posting Policy

This policy was posted for public comment from February 24 – March 18, 2025

Comments

The Mill hosts and prints events on a weekly basis. We have fliers in multiple locations throughout the Mill in flier stands, designated to announce our events and programs. We also post this content on our website and through our social media channels. These are non-credit workshops on numerous topics. Our marketing manager oversees this content. It will be important for our department marketing manager to have the date stamp for him to approve fliers for our weekly events to get them posted in a timely manner.
Who is responsible for monitoring signage compliance at each campus to ensure appropriateness? If a fine is involved, who is responsible for addressing the individual or department that violated the procedure and reporting the issue to Facilities? For a first-time offense of improper sign posting, is it appropriate to fine the department, or should a warning be issued instead?
4.B.3.b.c.d.e.f.g. All Student Services & Information desks have merged. To eliminate confusion, perhaps indicate the locations as: Student Services/Information desk so people aren't looking for two different locations.
4.D.1.a states, "A posting or advertisement must clearly identify the sponsoring entity on the advertisement or posting." I interpret this to mean that the "sponsoring entity" can be internal or external to SLCC. Is this the intent? My concern is that at locations where general information boards are limited, these boards may turn into "community boards" instead of spaces that support the college's programs, activities, events, and partnerships in support of our students.
4.D.3.1,2,3,4. I can see these locations quickly getting out of hand with blue tape getting baked on by the sun and damaging the finish on these items. Who will be responsible for removing the expired fliers if the department that posted the fliers does not remove them?
4.D.3.7. Is the new policy stating that free-standing signs such as A-Frames and easels can remain in place for 14 days upon approval? If there will be designated areas for the free-standing signs, this could limit the number of signs that can be approved due to the extended period that they can remain in place, which seems to conflict with D.4.a.4. that states that the free-standing sign needs to be removed within 3-days.
3. Outdoor Posting for all Campuses. I have a question about the posting outside. I can see this getting a little out of control if people start taping advertisements on garbage cans, recycling bins, kiosks, etc. I'm worried that folks will either forget to remove postings or they will be impacted by weather conditions such as snow, rain, and wind. My question is, who will oversee making sure they are removed?
4.B.a. The Thayne Center offices close at 4:30. Maybe this should be spelled out in the policies? A better arrangement could be that the Admissions Hub (open until 7:00 PM) approves all flyers and the Thayne Center approves only their own materials. 4.D.5. The policy should clearly state whether commercial materials are allowed to be posted both inside and outside of the buildings. 4.D.6. What department is charged with enforcement? This needs to be clearly stated in the policy.
B. 3. a. I think it would make more sense to have just one approval location for the Redwood Campus, the Admissions Hub.
Free-standing signage, particularly standing banners, is often used to promote school/department offerings that are not time-limited. Will there be exceptions for these?
Will relevant academic departments be included in discussions on what locations are approved for signage in specific buildings?
Any second thoughts about allowing postings on: (1) lamp posts; (3) garbage Cans; (4) recycling Bins;
The Office of Financial Aid and Scholarships frequently gets requests via email to print and post external scholarship flyers. In these instances, is there a contact we can refer them to? We already politely decline due to outside entities wanting to use college resources (printing) and, in certain cases, violating other rules, policies, and laws. It would be helpful if this policy listed a contact for questions.
1. Policy a. Consider removing the last sentence which states: “This policy does not apply to official college posting” and address this issue in section 4.B.2. This issue is further addressed below. 2. References No comments 3. Definitions a. Section 3.B.-Approval Location-Given section 4.B.3, do we need this definition? The term is used twice in the procedures. b. Section 3.G-Official College Postings: Consider revising to state: “posted materials or advertisements posted by Institutional Marketing, Facilities Services or Public Safety.” 4. Procedure A. Section 4.B.2-Consider replacing the existing language with the following language: “Posted materials issued by Institutional Marketing, Facilities Services and Public Safety are exempt from this policy’s requirements. All other posted materials and advertisements must comply with the policy’s requirements.” 1. We don’t need to include the existing language about college legal representatives reviewing matters. This is in the Campus speech policy. B. Section 4.B.3 1. Consider revision this section as follows: a. “All indoor or outdoor posted materials or advertisements require approval by staff at the following location: (1) Taylorsville Redwood Campus- (a) Admissions hub, (b) Student Center Information Desk; or (c) Thayne Center Office (2) All other SLCC campus approvals may be obtained at the Student Services and Information Desk. (3) Institutional Marketing and Communications 2. Institutional Marketing and Communications does not have a history of approving postings. Is this a responsibility that that Division wants to assume. Is Institutional Marketing set up to perform this duty? 3. Section 4.B.3.f addresses posting at the Herriman Campus. Does this include University of Utah’s postings at the Herriman Campus? C. Section 4.C.2. Length of Posting and Removal 1. This section addresses exception to the 14-calendar day limit. The following questions were raised: a. Who is responsible for granting the exceptions to the posting requirements? This should be clarified. (1) Section 4.D.7 states that the Vice President for Student Affairs is going to grant exceptions. Do we want to have this vice president approve a posting for 21 days instead of 14 days? This should be reevaluated. b. Is there a maximum amount of time that posted materials or advertisements can be posted? 30 days, a semester, 6 months? c. What are the standards for granting exceptions? (1) Reasonable time, place, and manner is a First Amendment concept. How is that related to providing an exception? D. Section 4.D.1.e(5) 1. Add wheelchairs to this section. E. Section 4.D.3 1. (a)(3) garbage Cans should be changed to garbage cans. We don’t need capitalization. 2. (a)(6) revised this section as follows: “(6) grass and lawn areas (a) For posting on grass or lawn areas, contact Fix It at least one-week prior posting to coordinate locations and removal.” 3. (a)(7) -freestanding signs is a problem especially outside the student center. We need a map or specific language which clarifies where freestanding signs can and cannot go. F. Section 4.D.2 1. Consider adding section which states: “To reduce damage to college property, painter’s tape must be used when affixing advertisements or postings at approved indoor posting locations.” G. Section 4.D.6-Enforcement 1. Given the decentralized approach to this policy, no one department really owns it. Consequently, accountability for violating the policy and enforcement of the policy is problematic.

Responses

General Questions

The Office of Financial Aid and Scholarships frequently gets requests via email to print and post external scholarship flyers. In these instances, is there a contact we can refer them to? We politely decline. It would be helpful if this policy listed a contact for questions.

The process for third parties to post is included in the policy.

Policy (Section 1)

Consider removing the last sentence, which states: “This policy does not apply to official college posting,” and address this issue in section 4.B.2.

This is not required for official college postings.

3. Definitions

3.B – Approval Location. Given section 4.B.3, do we need this definition? The term is used twice in the procedures.

Removed language regarding institutional marketing from section 4.B.3 to provide clarification regarding nonofficial college postings.

3.G – Official College Postings. Consider revising to state: “posted materials or advertisements posted by Institutional Marketing, Facilities Services, or Public Safety.”

This definition was revised.

4.A. Getting Needed Approval to Post Materials

Who is responsible for monitoring signage compliance at each campus to ensure appropriateness?

Please see the Facilities Posting Procedures. Leaders across the different campuses are working together to monitor postings, in partnership with Facilities and the owner of the advertisement or posting.

4.B. Approval of Postings on SLCC’s Campuses

4.B.2 – We don’t need to include the existing language about college legal representatives reviewing matters. This is in the Campus Speech policy. Consider replacing the existing language with: “Posted materials issued by Institutional Marketing, Facilities Services, and Public Safety are exempt from this policy’s requirements. All other posted materials and advertisements must comply with the policy’s requirements.”

This was revised in consideration of Section 4.A.2. The definition of Official College Postings was revised in accordance with other comments.

4.B.3 – Consider revising this section as follows:

All indoor or outdoor posted materials or advertisements require approval by staff at the following location:
1. Taylorsville Redwood Campus
  1. Admissions hub,
  2. Student Center Information Desk; or
  3. Thayne Center Office
2. All other SLCC campus approvals may be obtained at the Student Services and Information Desk.
3. Institutional Marketing and Communications.

No Revisions, the location listed at each campus was a committee decision.

4.B.3 – Institutional Marketing and Communications does not have a history of approving postings. Is this a responsibility that the Division wants to assume? Is IMC prepared to perform this duty?

Clarified in the policy that anything Institutional Marketing produces is an official college posting.

4.B.3 – All Student Services & Information desks have merged. To eliminate confusion, perhaps indicate the locations as: Student Services/Information desk, so people aren't looking for two different locations.

Revision made.

4.B.3.a – Two suggestions that it would make more sense to have just one approval location for the Redwood Campus, the Admissions Hub. [The Thayne Center offices close at 4:30. Maybe this should be spelled out? A better arrangement could be that the Admissions Hub (open until 7:00 PM) approves all flyers and the Thayne Center approves only their own materials.]

This revision was not made; the approved posters are stated, and each approver has the discretion to determine what they approve.

4.B.3.f addresses posting at the Herriman Campus. Does this include the University of Utah’s postings at the Herriman Campus?

The policy includes all community members.

It will be important for The Mill’s department marketing manager to have the date stamp to approve fliers created for The Mill’s weekly events to get them posted in a timely manner.

Departments may seek approvals through Department Rules per the Policy Development Policy.

4.C. Length of Posting and Removal

4.C.2 – Who is responsible for granting the exceptions to the posting requirements? This should be clarified.

The vice president for Student Affairs, or their designee, is responsible for granting exceptions.

Related to 4.C.2 – section 4.D.7 states that the Vice President for Student Affairs can grant exceptions. Do we want to have this vice president approve a posting for 21 days instead of 14 days? This should be reevaluated.

No revision.

4.C.2 – Is there a maximum amount of time that posted materials or advertisements can be posted? 30 days, a semester, 6 months?

This is the discretion of the vice president of Student Affairs.

4.C.2 – What are the standards for granting exceptions?

This is the discretion of the vice president of Student Affairs.

4.C.2 – Reasonable time, place, and manner is a First Amendment concept. How is that related to providing an exception?

For issues related to freedom of speech, postings are referred to the Office of General Counsel, including the determination of reasonable time, place, and manner restrictions.

4.D.1. General List of What is Needed to Post Approved Materials at all SLCC locations

4.D.1.a states, "A posting or advertisement must clearly identify the sponsoring entity on the advertisement or posting." I interpret this to mean that the "sponsoring entity" can be internal or external to SLCC. Is this the intent? My concern is that at locations where general information boards are limited, these boards may turn into "community boards" instead of spaces that support the college's programs, activities, events, and partnerships in support of our students.

We are a public entity and cannot limit who posts information in a designated area.

4.D.1.e.(5) – add wheelchairs to this section.

This was clarified to say “pedestrians.”

4.D.2. Indoor Posting for All Buildings on All Campuses

Consider adding a section that states: “To reduce damage to college property, painter’s tape must be used when affixing advertisements or postings at approved indoor posting locations.”

This is addressed in the Facilities Services Posting Procedures.

4.D.3. Outdoor Posting for all Campuses

Multiple comments suggest that posting in these locations, especially on garbage cans, recycling bins, kiosks, etc., could quickly get out of hand. Concerns about these postings being impacted by weather conditions such as sun, snow, rain, and wind, and the finish on these posting locations being damaged. Who will oversee making sure they are removed? Who will be responsible for removing the expired fliers if the department that posted the fliers does not remove them?

This is addressed in the Facilities Services Posting Procedures.

4.D.3.a – Any second thoughts about allowing postings on (1) lamp posts, (3) garbage cans, and (4) recycling bins?

This portion has been revised. See Facilities Services Posting Procedures.

4.D.3.a.(3) & (4)– technical correction: garbage Cans should be “garbage cans” and recycling Bins should be “recycling bins.”

This has been addressed. Please see Facilities Services Posting Procedures.

4.D.3.a.(6) – suggestion to revise this section as follows:

grass and lawn areas
1. For posting on grass or lawn areas, contact Fix It at least one week before posting to coordinate locations and removal.”

This was not revised after committee discussion.

4.D.3.a.(7) – Freestanding signs are a problem, especially outside the student center. We need a map or specific language that clarifies where freestanding signs can and cannot go.

This is included in the Facilities Services Posting Procedures.

4.D.3.a.(7) – Is the policy stating that free-standing signs such as A-frames and easels can remain in place for 14 days upon approval? If there will be designated areas for the free-standing signs, this could limit the number of signs that can be approved due to the extended period that they can remain in place, which seems to conflict with 4.D.4.a.(4) that states that the free-standing sign needs to be removed within 3-days.

This is not a conflict; the procedure for freestanding signs is delineated.

4.D.4. Special Rules for Freestanding Signs

Free-standing signage, particularly standing banners, is often used to promote school/department offerings that are not time-limited. Will there be exceptions for this?

This does not apply to Official College Postings through the Office of Institutional Marketing.

4.D.5. Commercial Materials

The policy should clearly state whether commercial materials are allowed to be posted both inside and outside of the buildings.

The policy applies to all members of the college and third parties.

4.D.6. Enforcement for Policy Violations

What department is charged with enforcement? This should be clearly stated in the policy.

Given the decentralized approach to this policy, no one department really owns it. Consequently, accountability for violating the policy and enforcement of the policy are problematic.

Leaders across the different campuses are working together to monitor postings, in partnership with Facilities and the owner of the advertisement or posting.

Enforcement of this policy is up to the discretion of leadership. If a fine is involved, who is responsible for addressing the individual or department that violated the procedure and reporting the issue to Facilities? For a first-time offense of improper signposting, is it appropriate to fine the department, or should a warning be issued instead?

This is not a substantive change from the current policy. Enforcement of this policy is the discretion of leadership.

SLCC Policies and Procedures